Media/Press

AS FEATURED ON

MEDIA RELEASE

DECEMBER 2012

AUSTRALIA’S FIRST FILIPINO COOKBOOK

Filipino Food has been part of the Australian food culture since the boom of Filipino skilled migrants in the 1970s. Surprisingly no published cookbook has been released detailing this iconic cuisine in Australia — until now.

‘What The Heck is Filipino Food? A Beginner’s Guide to Filipino Cooking,’ was released on November 28, 2011 by Hope Street Publishing. It is the first cookbook in Australia solely based on Filipino food and has since landed in Book Depository’s Best Sellers and recently won Best Asian Cuisine Book (Australia) at the 2013 Gourmand World Cookbook Awards.

The Author, Adrian Briones, is a prolific Melbourne-based food blogger (foodrehab.com.au) by moonlight and digital advertising wiz kid by day. Two years ago he travelled back to his birthplace, the Philippines, eating and photographing his way through hawker stalls and restaurants from metro Manila to the white sandy beaches of Boracay. All the way, gathering invaluable tales of food traditions and folklore from passionate locals.

The book, which is in two parts, Merienda (snacks/light meals) and larger main dishes, replicating the Filipino style of eating, is based on his mother’s recipes. Briones over a two year period lovingly cooked, tested and photographed all the dishes in addition to creating new recipes of his own. He even experienced a near kitchen fire or two during the process – all in the name of research with the intention of telling the unique story of Filipino food culture to Australians.

Born in the ‘Culinary Capital’ of the Philippines, San Fernando, Pampanga, Briones describes Filipino food as Asian Soul Food.

“Filipino food holds a unique place in the context of Asian cuisine,” Briones says.

My book provides an easy guide to traditional Filipino cooking and culture. There are also a few twists on the classics from ‘Pulled Pork Adobo Pie’ to ‘Frenchy Filipino Toast with Maple Butter’ – taking traditional recipes into the 21st century.”

Briones’ fun, humorous and passionate personality is represented strongly throughout the book. The design is inspired by his love of comics, complete with flashy quote boxes, superhero fonts and cartoon characters. Along with easy-to-follow and mouth-watering recipes, the pages are filled with humorous childhood stories, giving you a fantastic sense of what it means to grow up Filipino.

‘What The Heck is Filipino Food?’ is available online at www.bookdepository.co.uk, www.amazon.com, thenile.com.au and in store at Books for Cooks

RRP: $34.55

3) SUGGESTED INTERVIEW QUESTIONS

1) How did you get the idea to write this book?
2) When you were younger, how did your lunchbox compare to the other kid’s lunchboxes?
3) How long did it take to write this book?
4) I read that you nearly had not one but two near kitchen fires. How did that happen?
5) What was the biggest obstacle you encountered whilst working on the book?
6) What was the biggest discovery you made while working on the book?
7) What is your favorite Filipino dish?
FINAL) Why is Filipino Food more popular in the U.S. than in Australia?

4) CONTACT

Adrian Briones 

email: whatisfilipinofood@gmail.com

Alt email: contactfoodrehab@gmail.com

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